Full-funnel through behaviours, not audiences.
As a full-funnel marketing agency, we are able to optimise your marketing efforts for more effective results. We use a data-driven approach to understand consumer behaviours with the option to integrate your own valuable data.
Tailored to each client we consider every stage of the consumer journey. We can help you attract, engage and retain consumers more effectively than before.
The impact of making a difference may be through one channel or all.
All digital marketing media and services.
Google Search Ads & Shopping.
Google Premier Partner
Search is the only channel with high consumer intent thus an important one, and also for the brand. And in your channel mix, it plays other important roles. After being exposed to advertising in other channels, consumers more often than not will end up in a search. Search is also a source of knowledge about how the market behaves. We’re experts in both Google ads and Bing ads.
Paid Social Ads & Organic Social Media Management
Social media is undeniably a key channel for any brand and vertical including b2b. It combines unique media (rich media, video) and it sits within the consideration stage of a customer journey. This is a powerful tool to influence consumers in their decision making about a product or a service. Another important aspect of social media today is that it has the scale, reach and targeting capabilities that no other channel has. We work across all networks: LinkedIn, Facebook, Instagram, Snapchat, TikTok, Reddit, Twitter, Twitch, Pinterest and more.
Advertising & Creative Ads
Most brands think that the worst-case scenario of advertising is not selling anything. Well, they are wrong. Bad advertising can actually make your company decline in sales not to mention brand damage. You can read other Ogilvy commandments here. Especially today regarding your brand, the medium is the message. If your ad is not right we will work with you to improve it from message to creative, audio to video. Telling a story matters. And not only for gen-z.
Marketing Strategy & Media Planning.
Our team's best assets and experience in strategy and media planning allow learning, and iteration to drive measurable results. Our approach to the brand’s challenges is bottom-up: from value proposition to website user interface and all the way to digital ads and channel mix. This truly integrated approach to digital marketing and through-the-line behaviour-first planning is at the core of One Day Agency. To learn more about our hyper-detailed media planning and strategies, contact us today.
Myth or not? Micro or macro? Well, it does work. When done right! Influencer marketing is a powerful amplification of word-of-mouth: you have a loyal audience that is actively listening. But like any emerging economic market, it comes with pains and a common one is understanding where it sits: awareness and consideration. As an industry of its own, we carefully selected partners who will work with us to creatively plan and deliver well-thought-out social media influencer campaigns that are measurable. Best to give us a call on this one since there’s a lot to chat about.
Programmatic Display & Video.
Pretty much all digital channels today are programmatic including social. That means you bid and buy for an opportunity to deliver an ad at a specific moment to a consumer. That opportunity can be against an audience, a remarketing list, a device, content or even certain life activities. combined, display & video can reach any online consumer anywhere using Google Display Network, Google marketing platform, Youtube or programmatic partners. Speaking of Youtube, according to research, you can get the most bang for your buck using it than linear TV. And far more measurable. Video is the format for 2020.
Dashboards, Data & Analytics.
We. Love. Data. And everything we do starts with it. Now coming to think about it, this section should’ve come at the top. Oh, you’re still reading this? Glad we captured your interest. Back to why we love data. Your data is important for obvious reasons like telling us who your audience is and how they are engaging with your business so we can make improvements. But one frequently forgotten aspect is that with research and your data, we can also see who you’re missing out on. Lastly, it also tells us how your business performs, your business margins and more. Only with all of this can we plan a marketing mix that will work for you. Give us a call and we’ll take a look under the bonnet.
Connected TV (CTV) & Digital Audio.
Audio is the fastest-growing channel year-on-year across channels such as Spotify and Podcasts. It is present in more and more moments, life activities, and devices. For example; Spotify is in your car, your home, whilst jogging or cooking. All key opportunities to deliver your message. The same goes for connected TV streaming services like Youtube, Netflix, Sky AdSmart, Prime video and more. Combined, people spend more time on these services than on linear TV. Your audience is literally sitting and waiting for your message in a highly engaged moment.